Uralla: The Pie Mechanic crafts pie 'The Magnus' for Armidale's The Big Chill festival featuring Birds of Tokyo

'The Magnus' is a 10 hour smoked brisket, with a Welder's Dog stout based sauce, topped with a gourmet mac and cheese, served with a jalapeno gin jam using gin from Dobson's Distillery.

It was crafted for the business' food truck at Armidale's The Big Chill festival, which was headlined by Birds of Tokyo.

The creation follows in the footsteps of another one-off collaboration pie created for the Seasons of New England expo in March.

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Owner Adam Hayes said the business venture was a real success, and continuing the tradition means Uralla businesses can keep growing the pie together.

Namesake Jake Magnus, a die hard The Pie Mechanic fan, helped develop the speciality pie by smoking different flavour profiles.

"He's not a business, he's just a local guy that loves smoking meat," Mr Hayes said.

The name was a surprise way to thank Mr Magnus, who was "amazed".

"I think he's finally made it now that he's got a pie named after him at The Pie Mechanic," Mr Hayes said.

The festival is a "massive" business opportunity for Mr Hayes, and getting the community involved is a bit of fun.

Stephen Dobson, Dobson's Distillery owner, which provided the gin for the pie's jam, said the collaboration creates tourism trails for people to follow.

"Throwing the bread crumbs outside of the kitchen is a really smart thing," he said.

"If one of us rises, we all rise."

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