Post-COVID-19 lockdown: Armidale Regional Council tourism campaign goes back to basics

Vanessa Arundale
By Vanessa Arundale
Updated August 28 2021 - 7:17am, first published August 27 2021 - 8:30am
Katrina George (climbing Cathedral Rock) says Armdiale is in for a tourism boom

Armidale Regional Council is taking a back-to-basics approach to marketing the region's delights to post-lockdown tourists through a social media campaign that leverages word-of-mouth promotion.

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Vanessa Arundale

Vanessa Arundale

Senior Journalist Northern Tablelands and North West

Everyone has a story to tell and I like to help them do it.