Boobooks owners Debra O'Brien and Yvonne Langenberg will hold a soiree this Thursday.
"It's a late night shopping evening with a difference," Ms Langenberg said.
There will be live music, free wine and beer, and nibbles - and an opportunity to meet fellow book-lovers.
The event starts at the shop in the mall (176 Beardy Street), at 5.30pm.
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The soiree will be a regular event on the last Thursday of every month, so people who can't come into town during the day can browse after hours, while enjoying a drink with friends.
Local musicians Ian Russell, Mike Houlahan, and Kerry Watts will get together for the gig to play old classics.
"I'm looking forward to it; we had so much fun last time," Ms O'Brien said. She admitted, though, it could be a struggle tearing herself away from conversations to serve customers.
Ms O'Brien and Ms Langenberg held their first soiree when they bought Boobooks in April. They have been asked numerous times when they would hold their next, Ms Langenberg said, but have been too busy to hold another until now.
"It seems that people were really crying out for that kind of thing," Ms O'Brien said. "It's good because we always wanted the shop to be a cultural community centre, where people came in also to socialize.
"A lot of tourists sit up the front and talk all day, so we really are advancing the idea of this place being a social club, an artistic hub, and a cultural hub!"
Boobooks is also holding monthly Saturday morning teas themed around genres. So far, they have done science fiction and fantasy and crime fiction; a murder was announced last weekend with a body in the library (or, rather, bookshelves). Next month: biographies.
"We figure during these dismal times of drought where people really don't feel like shopping, at least give them a chance to come and have a bit of fun!" Ms O'Brien said.
"People are also much more likely to pick up a book if they're having fun, and they're with other people. It isn't just shopping; it's socialising."
Boobooks will also start a speculative fiction club soon.