Armidale Regional Council is asking the community to help council develop a new visual identity that embodies the unique environment and culture of the New England region.
Administrator Dr Ian Tiley said the council was encouraging people to consider what makes the region unique and how to best identify the region’s special attributes, values, strengths and opportunities.
“I want to hear from individuals, organisations and businesses about what they believe are our regions best attributes,” said Dr Tiley. “This could be expressed through a visual or written submission.”
Dr Tiley said the Armidale region had at least four very distinct features. These include Armidale being recognised as the highest city in Australia, having four very distinct seasons, being a centre for culture, arts, education, religion, sport and entertainment and our geographical position located half way between the major cities of Sydney and Brisbane and Canberra and Noosa. He challenges the community to suggest other unique attributes.
“Our region lays claim to very exciting attributes that will help us develop a unique niche that should be communicated through a strong visual brand,” said Dr Tiley.
Ideas can be submitted via council’s email address firstname.lastname@example.org or by post to Armidale Regional Council PO Box 75A Armidale, NSW 2350 or in person at one of council’s offices at 135 Rusden Street, Armidale and 158 Bradley Street, Guyra. Submissions close at 5pm Friday, August 19.
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