NELLIE Hayes has been buying, renovating, and selling property for the past 25 years.
The director of Raine and Horne Armidale-Glen Innes is a motivated leader in the real estate industry.
Nellie has been the licensee and marketing executive with Raine and Horne Armidale-Glen Innes since 2018, joining the company for their more innovative approach to marketing and the tools to support that approach.
"I became a real estate agent purely because of the love and passion for the industry for both rural property and residential sales," Nellie says.
"I felt that there wasn't anyone really doing both well.
"With my marketing background and a little more compassion, I could provide that unique role."
I became a real estate agent purely because of the love and passion for the industryRaine and Horne Armidale-Glen Innes director Nellie Hayes
Her advice to women wanting to enter the profession is to "go for it".
"Put on your hard hat and stay focused," Nellie says.
"It is a very male dominated industry, however, I believe clients look for someone who shows the most knowledge and passion to market their property to the highest standard to achieve the best result, not necessarily on gender.
"Running a business always has its roadblocks but that usually means that you are achieving more than your competitors.
Every setback is an opportunity to grow and move forward."
A career highlight for Nellie is selling property when other agents haven't been able to achieve the result.
"Selling property for the elderly who have worked so hard for their entire lives, and we achieve a result above expectation," she says.
"Meeting some of the most amazing people that you otherwise wouldn't be in contact with, a lot of clients become friends.
"Introducing people to their forever homes or farms is really quite special and making their dreams come true and transactions run smoothly.
"Being a part of a local rural family within the New England ... it brings us great pleasure to service the New England for properties.
"I have a desire to showcase the region by bringing local expert knowledge and the highest level of marketing and exposure for your property.
"We're also backed by Raine and Horne, a family-owned franchise since 1883. Continued growth sees an opportunity for expansion in the near future."