Pockets of innovation are springing up in the tourism sector after being hit hard by the COVID-19 pandemic and resulting travel restrictions and border closures.
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This innovation is set to be explored in a panel discussion on Wednesday with industry leaders.
The Regional Australia Institute will host the free 'regional tourism adaptation during the coronavirus pandemic' discussion from 10.30am to 11.30am.
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One speaker is Regional Australia Institute's Chief Economist Dr Kim Houghton.
He will lead the discussions on the economic role of tourism in regions, and how domestic tourism is changing over the course of the pandemic.
Other expert speakers include Australian Regional Tourism chairwoman Coralie Bell, senior regional manager, Business Development, Expedia Group Lisa Whitelaw, and Australia's South West Regional Tourism Association CEO Catrin Allsop.
Up for discussion is how local tourism operators can tap into the visitors in their own backyard, and whether this be enough to fill the void left by national and international visitors.
Last week The Armidale Express reported that recent Wotif.com data showed Armidale was recently the number one searched for Aussie destination on the popular travel search engine.
There will be time for a question and answer session, just submit concise questions in advance by emailing events@regionalaustralia.org.au or when you register here.