Snow fell across the New England North West over the weekend, with wild weather bringing joy to hundreds of residents from around the state.
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Nundle Business Tourism and Marketing President Megan Trousdale said visitation has been so strong across the year's several snow days it has more than made up for the COVID-19 pandemic.
"The number of visitors we're getting post regional restrictions lifting is making up for the loss of festivals," she said.
"The increase in the number of visitors is replacing the festivals."
Hanging Rock and Barrington Tops both received a sprinkling of snow on Saturday and Sunday. Snow also fell around Walcha and in the New England, with small patches of sleet in Tamworth.
The Nundle region didn't get a deep snowfall, but it fell consistently. Crucially there was plenty of snow for snowballs and snowmen, according to Ms Trousdale.
The town's tourism businesses spent the end of last week buying up new stock to prepare for what was hoped would be a major inundation.
Ms Trousdale said the weather "exceeded expectations".
The town of Nundle was packed with tourists. She credited several days' warning for the elevated visitor numbers. She estimated her business, Odgers and McClelland Exchange Stores, doubled its usual weekend take.
"There were so many cars on Jenkins Street. It probably would have been one of our busiest weekends of the year outside of long weekends," she said.
"A constant stream of people through the store.
"We were just so grateful that there was snow up there for people to have a play around in."
Including heavy windchill, temperatures struggled to rise out of the single digits across the region over the weekend.
The Bureau of Meteorology site at Armidale Airport had not recorded a double digit temperature reading since Friday, at time of printing.
Tamworth's weather was relatively restrained, with the Bureau's airport site recording a weekend low of minus 2.9. The maximum temperature was 13.1 degrees.