Woolworths Armidale staff members are now wearing face masks in an effort to protect themselves and the community from COVID-19, and are encouraging shoppers to do the same.
Since Monday, all Woolworths and BWS customers and staff have been encouraged to wear face coverings in store, as part of a statewide recommendation from the Woolworths Group.
Woolworths Group CEO Brad Banducci said the "safety and wellbeing of our customers, teams and communities" was the company's top priority.
"While wearing a face covering is not mandatory in NSW or the ACT, we feel it's important that collectively we make face coverings feel as normal as possible and do whatever we can to help reduce community transmission of COVID-19," he said.
"Encouraging their use is one of the steps we can take together to limit the spread of the virus and help keep our teams and customers safe.
While the wearing of masks in store is "strongly encouraged", Mr Banducci said people won't be prevented from entering a store if they choose not to wear one.
"We won't stop you from entering our stores if you don't have a face covering with you, but we ask that if you don't, you remain vigilant on adhering to the social distancing and health measures already in place," he said.
In Armidale, staff members were wearing masks on Tuesday, while a number of customers were also spotted with face coverings.