Cr Pearce said he had only just read the email informing him of the $100,000 grant through the State-Government's new Bushfire Community Resilience and Economic Recovery Fund.

"It is really too early to say what we are going to do with this funding," he said.

ALSO READ:

"I haven't spoken to the acting general manager nor been briefed by Adam Marshall yet."

The funding originated from council's third resolution in last week's extraordinary meeting, which authorised the general manager to seek funding from State and Federal government to develop a Uralla Shire business map, employ a travel writer and produce a promotional video for the town.

Cr Pearce said he certainly welcomed the funding.

Mr Marshall said Uralla council's idea of a co-ordinated tourism campaign promoting Uralla as 'open for business' on social media, and in traditional media outlets, was a fantastic idea that would deliver real benefits for businesses.

"Last week the State Government announced the first phase of its new fire recovery program, of which Uralla received $100,000, which can be put towards small-scale local activities that will kick-start the social and economic recovery of their communities.

"I support the initiative wholeheartedly and urge council to immediately get planning on how it wants to roll this campaign out, because the sooner visitors start returning to town, the better it will be for everyone."

Mr Marshall said there was also direct support for local businesses suffering the fall-out of bushfires.

"The Bushfire Working Capital and Recovery Loan of up to $50,000 is specifically designed to provide an immediate injection of money to help return and continue business operations by covering salaries or wages," he said.

Click here and you can subscribe to everything the Armidale Express has to offer.