Rural property owners in the Armidale Region are being encouraged to display recently introduced the double-sided reflective signs, displaying property names and numbers, to better identify properties and assist emergency service providers.
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The signs use a nationally recognised addressing system, are visible in both directions and in the dark so their location can be easily identified during emergencies.
Cr Martin said an alarming number of rural properties have unclear or a lack of signage at property entrances, and many were not visible from the road or in the dark.
"This is particularly concerning for emergency services trying to identify properties during times of distress," she said.
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University of New England also implemented the addressing system at its residential colleges, following a near death incident involving a student in July 2017. Since then, university and emergency management teams have worked to find a solution for improved signage to avoid a similar incident.
Council has offered rural residents the opportunity to purchase the signs for $300, including installation, with application forms available on council's website, or at its offices in Armidale and Guyra.
Mayor Simon Murray said accidents happened more frequently on rural properties than they should, and on many occasions delays with emergency services getting to accident scenes was simply because they could not locate a property.
Property owners have already started to purchase the double-sided blue reflective signs and the first signs will be erected at these properties in coming weeks.