Membership to Evocities costs Armidale Regional Council $70,000 a year, but without figures they can't yet pin down if it's working

Greg Lawrence.
Greg Lawrence.

ARMIDALE has been a part of Evocities for the past seven years.

But, Armidale Regional Council still can’t quantify if it’s convincing city-slickers to move here.

Council economic development officer Greg Lawrence said working together means our region gets a share of tourism funding.

“I’m a great believer in reviewing what you’re doing because you don’t year on year put out money to be a member and say, “She’ll be right mate”,” Mr Lawrence said.

“We need to make sure it’s working well.

“We are certainly seeing interest, the trick that we can’t find at the moment which I’m keen to push with Evocities is the need to be able to identify how many people are coming here because of what they’ve seen on Evocities.”

The campaign involves seven regional cities that work together to encourage people to live and invest there.

It costs council $70,000 a year to be a member.

As Evocities operates as a collective, they can’t report on individual statistics for each city, a spokeswoman said.

“More than 65 households and families made the move to an Evocity in the first quarter,” the spokeswoman said.

“The strength of the Evocities campaign lies in the collaboration of NSW’s seven largest regional inland cities, drawing on their unique characteristics and strengths to attract capital city residents that are looking for a change.”

In recent months Evocities has had 500 enquiries about moving to a regional city.

The seven cities involved in the campaign are Albury, Armidale, Bathurst, Dubbo, Orange, Tamworth and Wagga Wagga.


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