Bartenders across the country are donning T-shirts with the tagline “I’m ugly, I need help.”
The initiative is part of the Leukaemia Foundation’s UGLY bartender campaign.
In its fourth year, the campaign is designed to help support Australians who are battling blood cancer.
In 2015 the cause raised around $2 million with 1480 bartenders and venues around Australia registering to be an “understanding, generous, likable, you” pioneer.
This year, Armidale wateringhole the Whitebull Hotel will be getting behind the cause with Whitebull workers like Tom Gurr at the forefront of the action.
“We will be filling the venue with merchandise to raise awareness for the cause,” Mr Gurr said.
“The proceeds from our meat raffles are going to go to the cause and at the end of the month we’ll do a cocktail night with proceeds going towards the foundation.”
Every $80 raised will help provide one night of accommodation for regional Australians during treatment.
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