AN ARMIDALE business has been highlighted in a new study as a leader in the future trend of Australian jobs.
The new study by Bernard Salt has uncovered the distinct skill sets which represent Australia’s future jobs in the digital age.
Among the businesses highlighted were Whitehack and Armidale Masonic Village as examples of embracing the National Broadband Network.
Whitehack owner Adrian Wood said it was fantastic to see the Armidale community embracing the digital age but more needed to be done.
“There appears to be more businesses looking for ways to leverage the [National Broadband Network] for their enterprise which is great,” Mr Wood said.
“The trick is translating the hype into meaningful action, or dollars in the bank.
“Also, I do worry that too many businesses are not looking towards the numerous technological changes and adapting though.”
Mr Wood compared the success of his business without the high fast internet access to that of farmers to water.
“The logistical issues I'd face without the NBN mean I honestly can't say if I would have reached the same conclusions regarding the development of our innovative products and services without it.”
A key finding in the Super Connected Jobs report also stated the rising digital age would spark an increase in the level of entrepreneurialism unlike ever before.
Mr Wood said the trick for Armidale businesses would be to learn how to yield the NBN as a valuable tool for their workplaces.
“Many people see the NBN as a frivolity, or technology we don't need,” he said.
“Technological shifts in just about every industry mean there is a growing expectation to at a minimum have a sound, reliable connection at all times as we offload our costs and other issues to internet-based services to stay competitive.
“The workforce will have a lot of technology-based pressures from all angles in the next decade,” he said.
It is also estimated the digital job market will rise by three million jobs by 2030.