The 'Gossies': PR wins, fails and the year's hissy fits

So, we've come to the end of 2017, a year that brought us more highs and lows than the Himalayas. And while royal hatches and matches and, sadly, widespread sexual harassment have dominated the international scene, Australia had more than its fair share of memorable moments. Here are the Gossies for 2017:

Biggest PR win

This year was all about women saying NO. No to sexism, no to abuse (sadly, Australia's #metoo revelations are far from done) and no to being paid less than a man to do the same job. So in telling Channel Nine to shove it, Lisa Wilkinson also highlighted the massive pay gap in the entertainment industry. Although she has stitched up a deal at Ten said to be worth millions, it's unlikely her replacement at Today, Georgie Gardner,has come anywhere close to closing the gap. But we wish her luck with that.

No gap ... Lisa Wilkinson walked from Nine over pay disparity.

No gap ... Lisa Wilkinson walked from Nine over pay disparity. Photo: Christopher Pearce

Silk purse award

I'm determined to make this a Karl Stefanovic-free zone but everyone else's favourite love-hate to read, Roxy Jacenko, just couldn't escape a mention for a gold-medal performance on PR for ... herself. After beginning the year with husband Oliver Curtis in prison greens and a love triangle involving her ex, Nabil Gazal, Jacenko has truly given the haters the diamond-encrusted finger with a lavish "re-proposal" from Curtis and a bunch of new ambassador gigs (Stan, Birkenhead Point, TONI&GUY, Skinny Tan), despite some ongoing health issues related to a breast cancer diagnosis in 2016.

Birds of a feather? Paris Hilton (left) with Roxy Jacenko in Sydney last month.

Birds of a feather? Paris Hilton (left) with Roxy Jacenko in Sydney last month. Photo: AAP

The "are they or aren't they?" award

There is a media outlet (OK, it's the Daily Mail) that is hell bent on construing every neutral facial expression as an "argument" but even some of Sophie Monk and Stu Laundy's body language left us feeling a little dubious about whether the former Bardot siren was as much in love with the publican heir as she declared on national television. But the pair have been doggedly putting on PDA after PDA on their holiday to Canada, so for now it looks rosy.

The Patrick McDermott MIA award

Named after Olivia Newton-John's former boyfriend, who disappeared without explanation in 2005, this gong goes to golden couple Sylvia Jeffreys and Pete Stefanovic, who left publicists at the Melbourne Cup Carnival when they went AWOL on Derby Day. According to sources, the couple were listed on media alerts for several marquees, only to be spotted on social media, ensconced in Sydney, which is a good 750 kilometres from Flemington. Runner up is Foreign Affairs Minister Julie Bishop, who pulled out of January's Portsea Polo at the last minute amid the MPs expenses scandal.

Sylvia Jeffreys and Peter Stefanovic on their wedding day in April.

No runaway bride here ... Sylvia Jeffreys and Peter Stefanovic on their wedding day in April. Photo: Daniel Griffith Photography

Biggest hissy fit award

AKA biggest PR fail, or biggest snub. In the midst of promoting her film, Pitch Perfect 3, actress Rebel Wilson placed a blanket ban on Fairfax Media, publisher of The Sun-Herald. Why? It's understood Wilson was unhappy that a request she made of Fairfax chief Greg Hywood in 2015 to remove content she didn't like was not granted. This was all part of her defamation case against Bauer media, which she won and which Fairfax covered in great detail. So why the need to rescind invitations to the PP3 premiere from Fairfax staff - including their kids? Who knows.

All smiles, except for Fairfax ... Rebel Wilson.

All smiles, except for Fairfax ... Rebel Wilson. Photo: Eddie Jim

This story The 'Gossies': PR wins, fails and the year's hissy fits first appeared on The Sydney Morning Herald.