Virbac Australia has announced it will muster one hundred sheep through the streets of Walcha on Friday.
Starting in Apsley Street near the Men’s Shed entrance, the sheep will move along Derby Street and finish at the Walcha Showgrounds where a gold coin donation lunch will be provided, with all proceeds going to the Walcha Show Society.
The event is part of the company’s national launch of a new combination-drench for sheep.
Terrance Loughlin, who is the sheep product manager at Virbac Australia, said the new product sets a benchmark for sheep drench not only in Australia but world-wide.
“The Walcha district is known for its ability to produce high-quality sheep, and we are really excited about this upcoming launch event.”
The product will have a strong customer base in Walcha and the New England region where sheep worms and worm resistance are high and an ongoing challenge for sheep producers.
The new drench’s arrival is timed to assist sheep producers in clearing their stock of worms before the hot summer conditions begin.
This is the first time the company has attempted a public relations tactic like this, and the event is targeted at local media and sheep producers to improve their knowledge and understanding of the new product’s three actives which are designed to kill worms fast.
It is part of an integrated marketing campaign by Tamworth-based rural communications agency C7EVEN. The new product Tridectin will be available at rural merchandising stores across Australia.
The local community is encouraged to attend the sheep street spectacle and community barbecue to help raise money for the Walcha Show Society and raise the profile of Walcha.
‘Tridectin Boy’ from the new Tridectin ads will also be there.
The muster will start at 10am, arriving at 11am at the showground where the barbecue will be held.