A NEW addition to Uralla’s welcome sign may just convince visitors to stop and smell the roses - and the cheiranthera telfordiis.
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The town’s Northern Entrance Statement along the New England Highway is now adorned with Uralla’s floral emblem, the cheiranthera telfordii.
Uralla Shire Mayor Michael Pearce said the flowers had great importance to the town.
“Cheiranthera telfordii is an attractive small shrub that has lovely mauve flowers with yellow centres, which was first collected in the Kingstown/Yarrowyck area by Ian Telford of the University of New England in 1999,” Cr Pearce said.
“Mr Telford recognised it as a distinct new species of plant, and so it is named in his honour.
“Since the cheiranthera telfordii was discovered in the Uralla Shire, it was adopted as our Council’s floral emblem, and is a symbol of our community’s commitment to the environment.”
Council cemented their love of the shrub by contracting Carl Merton and Joan Relke to affix them to the sign earlier this month.
“Carl and Joan have done a wonderful job in creating ceramic versions of the Cheiranthera telfordii to adorn the Northern Entrance Statement,” Cr Pearce said.
