Three 30 second ads will be created by locals, filmed in Armidale and broadcast by commerical television stations.

With the help of locals with filming know-how and acting talent, the $3000 Community Safety Committee campaign has kicked off with the support of the Armidale Liquor Accord. 

It is the third year the committee has commissioned ads to promote public awareness about underage drinking.

This year the campaign explores the supply of alcohol to under-age teenagers and the parental and community responsibility arising from drinking.

But unlike government authorised ads addressing the same issue, Community Safety Committee member Jane Guilfoyle said this campaign is more relatable to young people and the community. 

“Government ads are not about our town and these ads just scream Armidale,” Ms Guilfoyle said. 

She said the running of the ads was beneficial to raising community awareness of the issue coming into the summer holidays.

The ads highlight common misconceptions about supplying alcohol to minors, something Ms Guilfoyle said is still a problem. 

“There is misinformation about the supply of alcohol,” she said. 

“Parents can give their own 17-year-old a six pack from the fridge but cannot give it to any other teenager.

“It is about personal responsibility as well as parental responsibility,” Ms Guilfoyle said.