GOVERNOR-General Quentin Bryce has launched ConnectPink, a new social media site for women, declaring the initiative a means by which rural and regional communities throughout Australia will be further strengthened.
In Armidale, ConnectPink was launched on Friday by Tammy Homewood, the owner of Healthy Inspirations Lifestyle Centre.
The Express raised more than $600 on the day through raffles for the McGrath Foundation. Raffle winners will be listed in Wednesday’s Express.
The Fairfax Regional Media initiative targets the four million women who live outside metropolitan cities, linking them with friends, shopping and business opportunities.
Within hours of its launch, connectpink.com.au had more than 1200 members registered and numbers were growing.
Ms Bryce said ConnectPink brought together significant elements of modern Australia.
“Our thirst for the latest news from home and around the world, the vitality of rural and regional communities, those historic networks that country women always share and always have, our heightened awareness of health issues and our deep concern about the prevalence of breast cancer,” she said.
“ConnectPink recognises that country people are technically savvy and advance in the internet and in social media.
“I’m enormously pleased that ConnectPink has established an important link with the McGrath Foundation, raising funds to provide more specialist breast care nurses in as many regional locations as possible.”
Glenn McGrath, founder of the McGrath Foundation with his late wife Jane, said growing up in the bush, he could never have known he would be so closely associated with the colour pink.
But Mr McGrath said there were some strong synergies in the ConnectPink and McGrath Foundation partnership.
Content director for ConnectPink, Angela Carey, said it had made sense to bring the McGrath Foundation on board to a social media site aimed at women in rural and regional Australia.